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Give each user of your database points based on their activities & engagement. This allows you to classify them & target the right people more likely to convert at the right time.
Create campaign flows by sending emails or messaging to a specific contact segment & creating a flow of communication pre-decided to make sure that each action results in a follow up communication from your end to a specific audience when & if required.
Track your segments based on how they perform on your campaigns & their actions taken on your website or application. This real-time monitoring helps you keep your segments updated with the right users so you can optimise your ROI with each campaign you run using segmentation.
Analyse your customers on a regular basis to make sure you deliver what they are looking for & to show them the right content, on the right platform at the right time.
